Decoding Discover Dunwoody: Unveiling the Symbolism Behind Our Logo

"Two years ago, upon joining the ranks of Discover Dunwoody, my attention was drawn to our distinctive logo.

What initially appeared as a collection of random dots soon revealed itself to be a deliberate representation upon closer examination. Each dot, I discovered, symbolized the influx of individuals migrating from Atlanta to Dunwoody—a subtle yet profound nod to our geographical position." Mark Galvin, VP of Marketing at Discover Dunwoody.

Published on May 24, 2024

Situated in close proximity to Atlanta yet boasting its own unique identity, Dunwoody stands as a beacon of metropolitan allure. With our very own MARTA station and a thriving community, we offer residents and visitors alike a distinct blend of urban convenience and suburban charm—a concept encapsulated by our logo.

To further articulate this narrative, we embarked on a creative endeavor, crafting an animation that visually articulates the transition from Atlanta to Dunwoody. This captivating sequence serves as the introductory motif for all our video content, inviting viewers to embark on a journey of discovery with us. It is included at the top of this page.

The distinctiveness of our logo has not gone unnoticed, prompting us to pursue trademark protection. By safeguarding our emblem, we not only protect our brand integrity but also ensure its exclusivity in the marketplace. Our logo cannot be presented without the Trademark symbol.

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Moreover, as proponents of collaborative partnerships, we recognize the importance of facilitating ease of use for our stakeholders. Thus, we are pleased to provide transparent and opaque versions of our logo, empowering businesses to align with our brand seamlessly.

In our commitment to driving tourism and bolstering community engagement, Discover Dunwoody proudly sponsors various initiatives throughout the region. As such, we invite our partners to leverage our logo in their promotional endeavors, confident in its ability to resonate with audiences far and wide.

For a closer look at our logos and to explore our captivating animation, visit our YouTube channel at www.youtube.com/@discoverdunwoody. Join us as we unveil the essence of Dunwoody—one dot at a time.

Need a logo for your site? Email us at INFO@DISCOVERDUNWOODY.COM and we will share a logo that works best for your site.

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Mark Galvin

Author

Mark Galvin

Mark, Vice President, Marketing for Discover Dunwoody, is a native Atlantan and "grew up" in the neighborhood. A graduate of Marist, he was typically at Perimeter Mall during study hall. A hotelier by trade and marketer by choice, he is focused on supporting the team and helping them grow. He is also always looking for more effective ways to connect with Discover Dunwoody's audience through advertising and optimize the messaging for the destination's hotels. Ray Ezelle, Executive Director of Discover Dunwoody, attributes much of our current success to Galvin.